Nike
A new lifestyle
Fair Play Movement
Barriers are still to be broken down eventhough society has moved ahead.
Nike Woman Lifestyle thinks the world would be a better place if every woman could be free to express themselves without being judged.
Movement manifesto
Woman want a new lifestyle.
There’s a better way, a more human way, a simpler way.
Do more than have.
Give more than take.
Prepare more than consume.
Make more than buy.
Repair more than replace.
Fair Play is about creating a new movement, a new community where women are free to express themselves within 5 ‘universes’. Each of these universes is described with its separate view of the world.
This lifestyle redefines apparel, food habits, mobility, culture and self-care.
Five labels
Five mascots
Smart Heart
_Promoting culture, art, reading, exchanges : not in the ‘show and tell’ but in the ‘do and care’
Food for Good
_Promoting cultivating at home, team gardening, the use of ‘ugly vegetables’ and/ or bio, etc.
Prove Your Move
_Offset carbon footprints with associations : travelling for goods or for leisure?
Inhale Exhale
_Promoting music (Spotify pre-made playlist), getaways, handcrafts, creating and/ or making
Parallel Apparel
_Promoting organic & sustainable fibers
_Designed for people of all sizes and identities
Communication touchpoints
Activation launch
